AB CRAFT BRAU
CRAFTED IN PUNE | ROOTED IN BAVARIAN TRADITIONS
WELCOME TO AB CRAFT BRAU
PUNE'S INDIGENEOUS BREW
Our Story
Founded in 2025 by lifelong group of friends , AB Craft Brau blends Pune’s singular water profile with a mash-up of expertise earned on two continents: Decades of precision brewing expertise in India and experience with Germany’s finest artisanal beer recipes. Their shared obsession—equal parts chemistry lab and neighborhood addā—transforms mineral-rich Deccan water into spirited ales and lagers that marry Teutonic craft tradition with the vibrant soul of Pune. From the first sparge to the final pour, every batch is a promise: world-class quality, local character, and a friendly “cheers” from the guys who turned a schoolyard friendship into India’s freshest craft beer adventure.
ALPEN BRUK
by AB CRAFT BRAU
Alpen Bruk, the flagship brand from AB Craft Brau – a tribute to the timeless traditions of German brewing, reimagined in Pune. Alpen Bruk brings together the precision of classic European beer styles with the freshness and flair of India’s craft movement. Each variant under the Alpen Bruk label is brewed with purpose: to deliver honest, flavour-rich beer that’s made for the tap. With carefully selected ingredients, no shortcuts in the process, and a commitment to consistent quality, Alpen Bruk is built for bar owners who care about what they pour – and for patrons who come back for that perfect pint.
ALPEN BRUK
by AB CRAFT BRAU
Alpen Bruk, the flagship brand from AB Craft Brau – a tribute to the timeless traditions of German brewing, reimagined in Pune. Alpen Bruk brings together the precision of classic European beer styles with the freshness and flair of India’s craft movement. Each variant under the Alpen Bruk label is brewed with purpose: to deliver honest, flavour-rich beer that’s made for the tap. With carefully selected ingredients, no shortcuts in the process, and a commitment to consistent quality, Alpen Bruk is built for bar owners who care about what they pour – and for patrons who come back for that perfect pint.
Alpen Bruk Flavours
ALPEN BRUK AMBER
STYLE: Märzen Lager
ABV: 5.8–6.3%
COLOUR: Deep amber with a ruby glow
TASTE PROFILE: Toasted malt, soft caramel, clean finish
Crafted with a Munich malt backbone, this Märzen-style lager is a nod to traditional Oktoberfest brews. Rich, smooth, and balanced – it’s the go-to for patrons who want depth without bitterness.
BOLD, TOASTY, FESTIVE
ALPEN BRUK WEIZEN GOLD
STYLE: Belgian Wheat
ABV: 5%
COLOUR: Golden haze
TASTE PROFILE: Citrus zest, light spice, silky finish
A balanced wheat and pilsner malt base gives this wheat beer a bright, refreshing body. The Hallertau hops and yeast layer in that signature aroma that wheat beer lovers crave.
CLASSIC, SPICY, REFRESHING
ALPEN BRUK RICE HELLES
STYLE: Rice Lagert
ABV: 4%
COLOUR: Pale Straw
TASTE PROFILE: Clean, crisp, delicately aromatic
This one’s special. Brewed with Indrayani rice, a fragrant local variety, it brings a subtle softness and smooth body to this classic Helles-style lager. Ultra-clean and endlessly drinkable – a true taproom hero.